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Know How Your Business Mobile App Can Shine In Dark Business World
Do
you know more than 60% of apps do not make enough to sustain a business? And do
you know a vast majority of mobile apps are used for once before getting
dumped? Yes, these statistics and insights show the huge role an engaging user
experience plays to make an app popular. Your app needs to be extremely easy to
use besides grabbing attention with an impressive design. Moreover, it needs to
integrate robust monetization to push business conversion from the so-called
number of app users. To make your app stand out in the crowd you need to stay
focused on all these aspects.
- The Interest Of Your Target Audience
Mobile users have different interests’ depending on their age. People in the age group of 25-34 years download applications daily; mobile app developer must consider this to be their initiation point while thinking of new application development. People ageing 25-34 years are usually parents, single professionals and young college students. People in the age group of 18-24 years are in their college and educational programs, intending to download more extensively. Thus, it is necessary to understand the likes and interests of the various age groups. This will help the developers guide in any app they develop.
- Feedback From Your Target Audience
App developers must always accept the
criticism they get from their target audience. What app developers think is
useful for the consumers might not be the case with consumers. They might have
different feedback. Thus, with feedback from the users, app developers will be
guided in their approach and attract interest of loyal consumers.
- Willingness To Buy
App developers must know that not all
people are willing to purchase apps. In fact, most of the famous apps today are
downloaded for free. In the app store, the top mobile apps have shown
significant increase in their market acceptability upon price drop of those
apps. Consequently, it means that that market prefer free-to-download apps than
those which cost money. However, app developers can charge a significant amount
for the premium apps or charge for up gradation of the apps.
- Market
Visibility
An app must be well-known and visible
to the target audience so that it can create buzz in the market. It must be
marketed virally and be the talk of the town and for this the designers have to
be creative in devising ways for making their apps popular. One of the ways to
popularise your app is through app search optimisation. It’s pretty similar to
search engine optimization where the keywords used will be associated with the
app. To market the app, screenshots can also be used. Thus, it’s essential that
the app must have its own colour, theme and tagline.
- Competitor Performance
Never underestimate your competitor’s performance. Monitor their apps to stay competitive in the market. Check their weaknesses and strengths and concentrate in whet they lack to put in their apps. Their weaknesses could be a good guide to improve your app. See to what their customers are saying about their app and are asking for the changes in it. You can use those points to improve your app and make it popular with customers.
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