5 Awesome Tips For Landing Page Design to Help Conversion

07:24 0 Comments

Can anyone anymore harbor any doubt over the role web traffic plays in creating business opportunity? Irrevocably, everyone would understand how in our digital age web presence translates into business reach. Naturally, everyone is gunning for traffic volume, from a newborn blogging site to million-dollar ecommerce websites.



The story begins for almost everybody from here but ironically enough, ends with a wide variety of outcomes. Yes, the real challenge is about making people purchase your products and services rather than garnering the vanity fair of traffic volume. So, what’s up in your sleeve to guide and convince your traffic? Before you let the secret cat of tactics come out of your sack, consider these 5 awesome tips for landing page design to help conversion. 

1. Set a goal


Do you have any objective in mind with the landing page? Well, it represents a small but valuable step to your business conversion process. The design should be in perfect sync with the type of your audience and the type of information you need to ask them for. Remember, your landing page at the best can generate potential leads for your business but it cannot readily sell your offerings. So, the design elements should only create a favorable ease for the responders to engage and reply.

2. Get mileage with the right color

Do you know a beautiful color like blue is seldom used in websites of food chains and restaurants just because it suppresses hunger? On the other hand, do you know blue as a color is most preferred by banks and financial institutions for creating a sense of assurance? Your landing page color scheme just should correspond to your business for a desirable impact on the audience.

3. Emotional punch in headline



Some advertisement rubrics or coinage of terms hits the bulls eye at first glance and the audience remembers it long afterward. Well, tell me what is the catch with them? These punch lines just connect the audience emotionally while being thoroughly contextual. Your landing page headline should be just like that.

4. Be precise and lucrative

Do you enjoy reading dense paragraphs of text while browsing? Worse still, don’t you detest those dense-text pages particularly while browsing on mobile devices? I bet, more than ninety percent of people will answer positively to my question. Your copy should grab their attention quickly on the precise text displayed with bullet points. Remember, we do not read these days over the mobile screen, we just scan through a document for important points.

5. Contextual use of videos




We are seeing a stress on visuals more than ever now. If you can just make yourself better informed by seeing a detailed video depicting a product, wouldn’t you mind ignoring those so called tall talks of the advertiser? Yes, immersive experience of video assured us almost a ‘live demo’ like experience. Why not use such an impressive and immersive video on your landing page? Well, you can always make use of video to push for more interactions but it should address the concerns more convincingly than the landing page copy. 

Founded in 2005, AuroSys Solutions, LLC is a New York based leader in end-to-end Product Engineering, Enterprise Mobile Development. AuroSys has provided Technology Excellence for more than 9 years to StartUps, SMEs and Fortune 1000 companies including Unilever, Bombardier, AMD, Chevron, Shell, Reliance and more. No matter your industry, size or platform, AuroSys can help your enterprise or agency produce results.

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