Does Your Business Still Lack an IoT Strategy? Consider These Reasons to Have One




Consider the way we are practically surrounded by gadgets and interfaces. There are smartphones, tablets, smart TVs and now smart car computing system to an array of smart home appliances to the latest range of smart wearable devices. As per an estimate of IDC, there will be a whopping 30 billion connected devices by the time we reach 2020. Now think of the diversity and volume of data being transmitted among them. Does not your mind instantly understand the huge potential of this data for delivering insights? 

Well, most businesses just lack a strategy to make use of this volume of data used and transmitted among connected devices. This network of devices is what we call as Internet of Things and every business should have an IoT strategy to unlock the potential of this volume of information for their business. Are you still on the lookout for a solid reason for embracing an IoT strategy for your business? Well, we propose these following reasons to consider. 

1. Make Use Of Your Own IoT Data 

Your business produces loads of data day in and day out, right? Naturally, when looking for data driven business insights you hardly need to look for other sources. But, the main problem is to manage and maneuver this bucket of data for real actionable insights. Well, with an IoT strategy and dedicated analytics in place you can easily gain competitive insights, predict trends and gain customer insights. 

2. Data-Driven Operation To Match Expectation 

Can you guarantee all the business elements behaving the way you want them? Does your business operation produce the result you expect from them? Well, a connected workplace with too many apps and diverse elements to distract employee focus often offers a big challenge to manage resources and ensure optimum efficiency. How to deal with this cacophony of apps and maze of devices causing workplace distractions? A solid IoT strategy can easily take care of device usage and resources in a concerted manner and can drive operational efficiency. 

3. Data-driven Enterprise Security
  
When it comes to enterprise data security, most businesses actually end up taking a skeptic look at the ever increasing devices and interfaces at the workplace. Well, volumes of gadgets and apps in use at the workplace can only be threatening to data security if your business lacks an IoT strategy to deal with the connected devices. Moreover, with an IoT strategy in place your devices and IT resources can enjoy an additional security through the predictive insights concerning any imminent or probable environmental damage, calamity or security breaches. 

4. Cloud-Based Operation For Ease And Efficiency 

When it comes to cloud-driven operation, most businesses still consider themselves inept to embrace the cloud in their business. Do you know why? It is simply because cloud is mostly explained as an alternative non-device specific storage solution, not as a connectivity solution that gadgets can actively depend on upon. With the Wi-Fi and Bluetooth led connected reality of devices, now cloud services once again became important. The increasing volumes of data produced by the IoT devices will now be unlocked by analytics-driven data apps for business insights. Already big players have embraced cloud extensively followed by mid-grade ones and so a rise of cloud-based IoT apps seem to be the next big reality. 

The Seven Tech Wonders Of Business Tech World Today


When we think of the historic wonders of the world, we mostly refer to the advancement in art, architecture and scientific capability those people made in various periods of history. 
Well, what about the wonders that are being recreated with our progress in technology? Yes, from robotic surgery in hospitals to nanotechnology to artificial intelligence driven machines to increase the capacity of machines to learn from human beings, literally we have too many tech wonders unveiled in the span of just a decade or more. Here below we are going to discuss on seven most awesome tech wonders in today’s world.  

·         Nanotechnology 

Do you know there are more than two thousand products built on nanotechnology in the market today? High tech gadgets built with dimensions between 1 to 100 nanometers are grossly referred as nanotechnology. A nanorobot going deeper inside your body is sending signals of a patient’s internal condition. Sounds futuristic, nah? Well, that is the kind of prospect latest research on nanotechnology is showing us. 
·         AI 

AI or artificial intelligence refers to the intelligence of machines and gadgets. Well, just as we human learn from the way a machine behaves and venture to operate it a machines these days are becoming smart enough to learn from us and respond accordingly. Already, gadgets behaving by knowing the user preference offer a big example of this. 

·         Robots 

Well, robots are the most prominent manifestation of artificial intelligence. Robots in the early era used to behave and perform the task as they were programmed to do. But, with the artificial intelligence and machine learning making them stronger, they are increasingly becoming adoptive and more intelligent to respond to the situation. Robots are already an ‘in’ thing in performing error-free surgery for critical medical operations and in warfare. 

·         VR 

Well, for some years the distinction between the reality projected on digital screens and the reality perceived by our organic senses in the outside world is continuing to get blurred. Why is this happening? Well, it is because virtual reality and augmented reality has taken over the digital space. What you are seeing in digital screens represent a simulated reality having the capacity to interact with your real world in real time. Your simple gesture of shooting a gun will kill an enemy inside a VR game. Thus reality is getting a virtual edge. 

·         3D Printing 

Just like you print a piece of paper, you can print an entire shoe as per your custom design specifications. 3D printing is now widely used for prototyping in various industries. But, as the technology is maturing soon 3D printers can be a mass product just in the way desktop printers have been. 

·         Human/Machine Interface 

A smart interface for seamless communication between machines and human beings is increasingly becoming common. Dubbed as HMI front, this evolving technology has immense possibilities. The robotic hands or other machine implants that work fine with human organs are great examples of this technology. 

·         Cybersecurity

Obviously, nothing in the tech world went through such widespread evolution as cyber security. From traditional anti-malware mechanism to enterprise security suites to BYOD policy in the mobile era, with the pace of evolution in devices, cyber security is continuing to be sophisticated and will continue to remain a concerning area in the time to come.

Digital Business Spotlight: Importance Of Mobile Apps In Driving Transformations




To stay ahead of the digital curve, it has become essential for businesses to have an agile, dynamic, continuously evolving ecosystem that can boost its overall operating and financial performance.
Here are few reasons why mobile apps will continue to remain as the dominant interface of the future –
·       Without apps, today’s businesses cannot create a strong foothold in the increasingly complex future that it poses namely, multi-device and cross-platform deployment technologies.
·        Much of the benefits of being Digital and the Internet of Things (IoT) – such as gathering performance data from sensors, applying data and using analytics – will be lost deprived of apps.
·       Companies that are going to remain profitable are the ones who are likely to use the most pervasive types of apps, i.e. addressing – productivity, operational, management and customer facing issues.
·       Lastly, mobile apps will continue to grow in importance as customers increasingly demand to access business services via apps.

 Crucial Steps to Ensuring a Successful Mobile Application Adoption

To successfully adapt to the mobile revolution, it needs some careful thought and consideration. Here are a few important parameters to ensure a smooth transition: 

1. Reliable and consistent performance:
As smartphone and tab users become more familiar, and reliant on, apps and websites, research shows their expectations regarding performance increase. If the expectations are not satisfying, they quickly look for an alternative and go elsewhere.
The bottom line is that organizations need to bring a reliable and consistent mobile experience to nurture and shield vital mobile device revenue flow and customer interactions, even under the most demanding situations.
Key: Ensure the necessary depth of application intelligence in real-time so that any problem can be anticipated and quickly resolved. 

2.  Security of Enterprise Data Used/Accessed

The usage of mobile apps is complicated by the variety of platforms and operating versions making it difficult for security teams to adapt consistent policy and enforcement rules across devices.
The new security perimeter includes users, devices and date where the gateway is no longer the main point of control.
Key: Enterprises need to define to boundary of network perimeters, including the use of cloud storage and applications, access portals for partners and customers and employee collaboration on mobile and social networks. Gartner predicts at least 25% of enterprises will have their own app store by 2017, enabling organizations to provision multiple corporate applications for employees, customers and partners.

3.  A Positive User Experience
An amazing display of the right-sized fonts with the perfect choice of colors and images may define a positive user interface but not the user experience.
User experience is a more collective term that includes the interface, application performance and the functions of the app.
A positive user interface stays the prime focus during the design phase of the app when strategic foundation of the application has already been laid.
Key: To build an app with a strong positive user experience, organization must focus exclusively on documenting requirements and object abstraction to the granular level. The app must be a perfect fit into the architecture of the organization.

4. Access To Real-Time Data From/to The Cloud
Enterprise mobile apps are bound to connect and help users collaborate seamlessly through a number of variations such as time, distance and location. While this is seemingly a condition to be fulfilled for managing the mobile workforce, it has in fact been the strongest advocate in supplying the convenience of mobility.
With enterprise mobility influencing employee productivity and business agility, real time access to the cloud as well as internal systems becomes crucial.
Key: Mobile apps must be built to embrace enterprise mobility and yet not give up on security and compliance issues.

5.  A Comprehensive Testing Program
The mobile app testing environment tackles a number of challenges like device/platform multiplicity, network connectivity options, short release cycles and complex testing tools; which may be cause of cost overruns and missed deadlines.
A comprehensive testing program for mobile applications must cover functional and non-functional testing to include all dimensions of the app within the budget.
Key: Organizations must maximize automation; engage network simulation tools along with traditional practices to ensure cost-effective yet efficient mobile testing strategy.

6. Regular Updates To Functionality And Feedback Mechanisms
The mobile app environment is quite chaotic where reviewers pour in complaints minutes after releasing the app. Apart from bug fixing, regular updates to address performance and functionality concerns keep users engaged and happy.
Trends from the past suggest that regular updates can influence user loyalty, keep up with competition and is also crucial for app store optimization.
Key: There is no thumb rule that defines the timeline for mobile app updates. But remember, every update takes time for approval and stashing a bug fix to adding/removing a feature as well as updating the user interface can avoid waiting through multiple approval queues.

5 Awesome Tips For Landing Page Design to Help Conversion

Can anyone anymore harbor any doubt over the role web traffic plays in creating business opportunity? Irrevocably, everyone would understand how in our digital age web presence translates into business reach. Naturally, everyone is gunning for traffic volume, from a newborn blogging site to million-dollar ecommerce websites.



The story begins for almost everybody from here but ironically enough, ends with a wide variety of outcomes. Yes, the real challenge is about making people purchase your products and services rather than garnering the vanity fair of traffic volume. So, what’s up in your sleeve to guide and convince your traffic? Before you let the secret cat of tactics come out of your sack, consider these 5 awesome tips for landing page design to help conversion. 

1. Set a goal


Do you have any objective in mind with the landing page? Well, it represents a small but valuable step to your business conversion process. The design should be in perfect sync with the type of your audience and the type of information you need to ask them for. Remember, your landing page at the best can generate potential leads for your business but it cannot readily sell your offerings. So, the design elements should only create a favorable ease for the responders to engage and reply.

2. Get mileage with the right color

Do you know a beautiful color like blue is seldom used in websites of food chains and restaurants just because it suppresses hunger? On the other hand, do you know blue as a color is most preferred by banks and financial institutions for creating a sense of assurance? Your landing page color scheme just should correspond to your business for a desirable impact on the audience.

3. Emotional punch in headline



Some advertisement rubrics or coinage of terms hits the bulls eye at first glance and the audience remembers it long afterward. Well, tell me what is the catch with them? These punch lines just connect the audience emotionally while being thoroughly contextual. Your landing page headline should be just like that.

4. Be precise and lucrative

Do you enjoy reading dense paragraphs of text while browsing? Worse still, don’t you detest those dense-text pages particularly while browsing on mobile devices? I bet, more than ninety percent of people will answer positively to my question. Your copy should grab their attention quickly on the precise text displayed with bullet points. Remember, we do not read these days over the mobile screen, we just scan through a document for important points.

5. Contextual use of videos




We are seeing a stress on visuals more than ever now. If you can just make yourself better informed by seeing a detailed video depicting a product, wouldn’t you mind ignoring those so called tall talks of the advertiser? Yes, immersive experience of video assured us almost a ‘live demo’ like experience. Why not use such an impressive and immersive video on your landing page? Well, you can always make use of video to push for more interactions but it should address the concerns more convincingly than the landing page copy. 
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