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5 Awesome Tips For Landing Page Design to Help Conversion
Can anyone anymore harbor any
doubt over the role web traffic plays in
creating business opportunity? Irrevocably, everyone would
understand how in our digital age web presence translates into business reach. Naturally,
everyone is gunning for traffic volume, from a newborn blogging site to
million-dollar ecommerce websites.
The story begins for almost everybody from here but
ironically enough, ends with a wide variety of outcomes. Yes, the real challenge is about making people purchase
your products and services rather than garnering the vanity fair of traffic
volume. So, what’s up in your sleeve to guide and convince your traffic? Before
you let the secret cat of tactics come out of your sack, consider these 5
awesome tips for landing page design to help conversion.
1. Set a goal
Do
you have any objective in mind with the landing page? Well, it represents a
small but valuable step to your business conversion process. The design should
be in perfect sync with the type of your audience and the type of information
you need to ask them for. Remember, your landing page at the best can generate
potential leads for your business but it cannot readily sell your offerings.
So, the design elements should only create a favorable ease for the responders
to engage and reply.
2. Get mileage with the
right color
Do
you know a beautiful color like blue is seldom used in websites of food chains
and restaurants just because it suppresses hunger? On the other hand, do you
know blue as a color is most preferred by banks and financial institutions for
creating a sense of assurance? Your landing page color scheme just should
correspond to your business for a desirable impact on the audience.
3. Emotional punch in headline
Some
advertisement rubrics or coinage of terms hits the bulls eye at first glance
and the audience remembers it long afterward.
Well, tell me what is the catch with them? These punch lines just connect the
audience emotionally while being thoroughly contextual. Your landing page
headline should be just like that.
4. Be precise and lucrative
Do
you enjoy reading dense paragraphs of text while browsing? Worse still, don’t
you detest those dense-text pages particularly while browsing on mobile
devices? I bet, more than ninety percent of people will answer positively to my
question. Your copy should grab their attention quickly on the precise text
displayed with bullet points. Remember, we do not read these days over the mobile screen, we just scan through a document
for important points.
5. Contextual use of videos
We
are seeing a stress on visuals more than ever now. If you can just make yourself
better informed by seeing a detailed video depicting a product, wouldn’t you
mind ignoring those so called tall talks of the advertiser?
Yes, immersive experience of video assured us almost a ‘live demo’ like
experience. Why not use such an impressive and immersive video on your landing page? Well, you can always make
use of video to push for more interactions but it should address the concerns
more convincingly than the landing page copy.
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